"Just what is “executing the strategy,” anyhow? And is there a company in America that does not “execute the strategy”?"...
"The conclusion to which we have arrived is that a) strategies are a dime a dozen; and b) all companies execute them.
Ergo, even my dog Charles could “execute the strategy” if the “strategy” was to 1) eat, or 2) sleep, or 3) jump in whatever nearby car has an open door, or 4) eat miscellaneous weeds until he throws up.
Why, just this morning Charles successfully “executed” many “aspects” of his “strategy” several times—but he did not bother holding conference calls to brag about it."