A: Our experience in Census 2000 proved that paid advertising is a wise investment that reduces the overall cost of the census. For every one percent increase in mail response in 2010, the census will save $85 million that would otherwise have to be spent on door-to-door follow-up with households that didn’t respond. Census 2000 was the first census to use paid advertising rather than rely solely on donated public service announcements. It helped reverse a three-decade-long decline in mail response rates.
A:Years of research have shown that higher percentages of people receiving the mailed census questionnaire return a completed form after they receive the advance letter compared with those who receive merely the census form with a simultaneous request to return it. Every 1 percent of the U.S. households that return a completed questionnaire will save $85 million in taxpayer money that would have to be spent sending people out to interview households in person. The research is clear that the advance letter can save money for all of us. The advance letter is also a way for us to protect the American public from any scams that use the census to exploit people. The scam artists don’t take the time, nor do they exercise the courtesy that we do, to alert the households of an upcoming request. This feature of the 2010 Census is a cost-saver in the long run.
Q:In this day and age, why is the word “Negro” included as part of the race question on the 2010 Census form?