I opened up a high yield savings account with American Express Bank. I mention it because I finally decided that there's no reason not to earn 1.30% with them instead of a few basis points at Etrade and Citi where the balance of my money is/was. Anyway, I mention it because I've been absolutely bombarded with their ads everywhere I go online. It's rare that I get hammered with advertisements for products which I may actually care about.
I called customer service today to ask about some electronic transfers I'm setting up, and after the agent answered my questions, I asked her if they'd been really busy lately. She said that this high yield savings account campaign was the biggest ad-blitz they'd ever undertaken, and that they were extremely busy opening up new accounts. I have no position or opinion on AXP stock, and I don't know what sort of deposit gathering The Street's analysts are looking for, but I'd expect AXP to garner a metric crap-ton of deposits this quarter. I'm not sure what the implications of that are for them, but anyway.
note: for prior posts about the intricacies of identifying insider trading, see this and also this - good comments in those threads too.